How to write a cover letter

Golden rules

There are three golden rules to writing an attention-grabbing cover letter:

1. Remind the recruiter what they're looking for.
2. Tell them you are what they're looking for (how you fit the job description).
3. Demonstrate why you are the best choice.

Keep it that simple. Future bosses and hiring managers need to assess candidate suitability in a matter of seconds. They will use your cover letter to make sure you tick-off the job description must-haves and only move onto your CV for more detail if you do. 

Here’s an example to guide you through crafting a faultless cover letter. Let’s start with the ad you need to respond to....

Sample job ad: call centre manager

About the role 

Credible from the word go, you'll ensure the smooth running of call centre operations at Colombo (300-350 seats in each), championing exceptional customer service.

More than that, we'll look to you to devise, develop and deliver new call centre strategies, constantly improving our call centre operations. 

About you

There's no rulebook or script for you to follow – just your instincts. After all, your knowledge of call centre technology and industry developments is in depth and up to the minute – as is your practical call centre experience. Experience in a similar role is essential.

Intrepreting the job ad

The description of the role requires you show evidence of:

• leadership skills to ensure the call centre runs smoothly.
• ability to implement your own ideas to improve call centre operations.

The candidate description requires you can demonstrate:

• knowledge of call centre technology and industry developments.
• practical experience in a similar role.

All of this will need to be included in your cover letter. Note that there may be implicit requirements too; use your experience and industry knowledge to make on a call on this.

Sample response

Dear Sir,

I’m keen to be considered for the call centre manager role based in Colombo as seen on lionsjobbank.org.

I have three years' experience as a call centre team leader, managing 65 people for leading Colombo household insurer, Colombo. During this time I have:

• Decreased customer waiting times by 4% by incentivising quick call responses and a colour coded display to inform team members of customer waiting times.
• Cross-trained the team which has increased job satisfaction (reducing absenteeism and sickness) and eased holiday or off-site training cover.
• Championed implementation of WidgetsRus load balancing software as presented at the Annual Call Centre Technology Conference. Early indications are that the software has increased productivity by 2%.

I would relish the challenge of working for such a high profile company and admire your commitment to customer service. I can assure you that my experience, industry knowledge and track record to date make me a strong candidate for this role.

Please find my CV attached for further details.

I look forward to hearing from you.

Kind regards,
Fernando

To sum up, keeping your cover letters short, specific and upbeat will increase your chances of job hunt success!